chocoball

「チョコボール」 (Chocoball)

chocoball


【 チョコボール (chokobōru) 】”Chocoball” produced by Morinaga

チョコボール are not just chocolate-covered peanuts. They have a crispy layer in between the peanut and chocolate that make all the difference!

キョロちゃん, the beloved bird mascot, was first introduced on the packaging in 1967. The beak-like opening was also implemented at this time to make it easier to dispense the chocolate.

In the beginning, the mascot was unpopular amongst the チョコボール team so they decided to give the bird at least a かわいい cute name — which turned out to be キョロちゃん. (Perhaps because he has キョロキョロ wandering eyes?)