「うまい棒」 (Umaibo)



【 うまい棒 (umaibō) 】”Umaibo” by Yaokin

Have you ever had the サクサク puffy corn puff snack that looks like a ちくわ (tube-shaped fish cake stick in おでん)? The cylindrical snack also has a hole in the center like a ちくわ, which makes it extra サクサク.

This year, “Umaibo” is forty years old. It was launched in 1979, the same year that ドラえもん was first animated.

And it’s been sold for 10円 (ten yen) for forty years. No matter how much the economic environment has changed over the years, the producers wanted to keep it at ten yen so that kids can buy a snack, a snack that they can choose and enjoy with their own allowance.