【 ビューラー・byūrā 】eyelash curler
The root of most カタカナ words come from another language, but where does ビューラー originate?
ビューラー is a trademark that became a generic term for an eyelash curler. The original trademark was called 「ビウラ」(Spelled “BEAULA” derived from “ビューティーカーラー” beauty curler) registered by a phramaceutical company called 啓芳堂 (Keihoudou) in 1930. The company lost almost everything after the bombing of Tokyo and sold the commercial right to a cosmetics company.
Today, the manufacturer for the cosmetics company called 沼澤製作所 (Numazawa Seisakusho) holds 70-80% domestic market share (30% international market share) of eyelash curlers, produces 20,000 curlers a day (which includes OEM for brands like Shiseido), and sells 2 million eyelash curlers a year!
まつ毛(げ) (matsuge) = eyelash
まぶた (mabuta) = eyelid
(byūrā de mabuta wo hasanjyatta)
I pinched my eyelid with the eyelash curler!